Downtown Homestead

Logo and identity for a civic redevelopment initiative in South Florida. I led the visual development in close collaboration with the strategy team at The Brand Collective, the flexible visual system applied across print, signage, and digital, balances community pride with economic optimism, positioning the area for future growth and investment.

Branding: Logo, Visual Identity, Art Direction, Print, Digital

Role: Art Director, Lead Designer

Motion Graphic Design: Michael Ibar
UX/UI Designer: Kim Thomas
Senior Art Director: Andres Toledo
Agency: The Brand Collective
Microsite: discoverdowntownhomestead.com

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