Fireman Derek's

Identity for a beloved Miami-based bakery to help the brand scale while maintaining its personality and loyal customer base. In collaboration with the team at the Brand Collective, the new system supported retail and wholesale expansion.

Branding, Marketing, & Product Designs: Art Direction, Identity, Print, Packaging, Merch, Social, Digital, Website, In-Store Design

Role: Art Director, Lead Designer (Identity, Print, Digital Campaign Templates, and Website)

Commissioned store mural: Chalk and Brush, Miami FL
Illustrations: Jeff Quintana
Photography: Gary James
Senior Art Director: Andres Toledo
Agency: The Brand Collective

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